SEO Manchester & Web Design Macclesfield

Generate more Internet leads and sales

Internet marketing and especially Search Engine Optimisation (SEO), can appear complicated and daunting to those outside the profession (and even some in it). Anderson Mann helps organisations across Manchester develop a clear understanding of how the Internet can be utilised to generate additional leads, enquires and sales. We work in partnership with our clients to implement Web Design and SEO best practice as well as other forms of Internet marketing such as PPC.

Manchester
SEO

Search Engine Optimisation (SEO) helps your website appear on the first page of Google and other search engines when your customers search for your products and services.

Macclesfield
Web Design

Anderson Mann builds websites which are not only attractive and functional but are built in an SEO-friendly way to ensure they perform well in the search engines.

Manchester
Ecommerce
Web Design

Anderson Mann develops SEO-friendly ecommerce websites which allow you to market and sell your products through the Internet.

Web Design Macclesfield by
Anderson Mann

Anderson Mann is based in the striking 19th Century Adelphi Mill in Bollington, Macclesfield. We work with organisations across Manchester.

SEO Manchester
What is Search Engine Optimisation (SEO)?

SEO is the art and science of achieving high rankings in the search engines such as Google when people search for particular search terms (keywords). When deciding where to rank your website for a given search term, Google looks at over 300 factors. These 300 factors include:

  • The age of your website
  • The content on your website – Is this content unique and how often is it updated
  • How many other website link to your website
  • Who does your website link out to
  • Your domain name
  • And around 295 other factors…

Not all 300 factors carry equal weight in the eyes of Google and other Search Engines. There are certain factors which are much more important than others and which have the highest impact on rankings. The more competitive a search term there more of the 300 factors must be focused on.

Confused by why your competitors are ranking higher than you Google?

When clients first come to Anderson Mann, they are often confused as to why their competitors are ranked so much higher than them, when to them their current website looks very similar to their competitors. We can review yours and your competitors websites and clearly demonstrate the differences which allow your competitors to rank higher than you and how you can emulate and surpass their success.

“Search Engine Optimisation was found to be the most effective online marketing tactic for generating conversions”

- Forbes, 2009 Ad Effectiveness Survey

seo-manchester-most-effective-online-marketing-tactic

You’ve probably spent money advertising in the local/national press. Maybe you carry out telesales, or flyer drops? All these marketing activities are primarily reaching people who aren’t interested in your products or services.

How profitable would it be if you were only targeting people who were actively searching for your product/service? SEO is all about making yourself visible to people who are actively searching for the products or services you offer! They’re in buying mode and they want your product or services, but they’re bus and, on average, they don’t look beyond the first page of the search results (sometimes they don’t even look beyond the first 3 results). 90% of searchers click on the ‘organic’ results (they’re the results on the left-hand side of the search engine results page (SERPS) where you can only get listed through SEO) and if your competitors are coming up above you – chances are they will get the business!

Arm yourself with SEO knowledge

We are holding a number of complementary cheese and wine evenings at our offices in the Adelphi Mill in Bollington, Macclesfield. These talks are aimed at organisations who are interested in understanding what SEO is, how other organisations are using SEO to increase there visibility and profits and how they can too. We freely share information at these events in the hope that it will arm the attendees with enough basic knowledge to be able to make wise decisions when enlisting the help of an SEO agency or carrying out SEO work in-house. The cheese and wine evenings also allow us to find new customers and partners who enjoy working with a local, innovative and open SEO agency. Contact us to find out more.

SEO Manchester

For our existing customers, across Manchester and Cheshire, we run regular SEO/Internet Marketing workshops where we discuss the latest developments in the Internet Marketing/SEO world. This allows our customers to both keep abreast of the latest development and brain storm ideas to exploit opportunities and manage threats. It’s also a great opportunity for sharing ideas and networking with other like-minded attendees.

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