In our last blog post we talked about the importance of high quality content for a successful Manchester SEO campaign.
In many cases Anderson Mann SEO Manchester write the content for clients. However in some cases our clients choose to write the content themselves or at least contribute a proportion of the content themselves.
In this article we’re going to cover the basics of writing SEO-friendly content.
SEO Manchester
Tips for writing SEO-friendly content
First off let’s define content. Content is the text, images and videos on your website. For SEO Manchester we’re primarily concerned with the text content.
Content should be:
1. Unique – you can’t just go and copy your content off another website. Google is looking for unique content otherwise it won’t bother indexing your website / pages and you may even receive a duplicate content penalty. You can buy software which is suppose to take existing content and rearrange it to make it unique. This is not a recommended strategy and Google’s become very sophisticated and at spotting non-unique content and it could also have a negative impact on users who visit the site.
2. Content should include your target keywords. However you should not attempt to ‘stuff’ them in as this may lead to penalties. Just use your keywords e.g . ‘Seo manchester’ naturally in your copy.
SEO Manchester
Keeping content fresh
Content should be added to your site regularly. I.e. If you were targeting the search term ‘SEO Manchester’ you might add an SEO Manchester blog to your site and add articles and new relating to SEO and Manchester as well as other related topics such as Web design.
Sometimes it can be hard to think of what to write so here’s a few ideas.
Industry news
Local news
Stuff news
Customer news
New products or services
Case studies
Special offers
How to guides
You should try to add at least one new piece of content to your site a week.
SEO Manchester
Anderson Mann SEO Manchester are based in the Adelphi mill in Macclesfield, near Manchester and provide SEO, web design and other forms of internet marketing across Manchester. If you’re not happy with the performance of your current website or SEO campaign why not contact us for a chat.
SEO Manchester – How to write SEO-Friendly Content
In our last blog post we talked about the importance of high quality content for a successful Manchester SEO campaign.
In many cases Anderson Mann SEO Manchester write the content for clients. However in some cases our clients choose to write the content themselves or at least contribute a proportion of the content themselves.
In this article we’re going to cover the basics of writing SEO-friendly content.
SEO Manchester
Tips for writing SEO-friendly content
First off let’s define content. Content is the text, images and videos on your website. For SEO Manchester we’re primarily concerned with the text content.
Content should be:
1. Unique – you can’t just go and copy your content off another website. Google is looking for unique content otherwise it won’t bother indexing your website / pages and you may even receive a duplicate content penalty. You can buy software which is suppose to take existing content and rearrange it to make it unique. This is not a recommended strategy and Google’s become very sophisticated and at spotting non-unique content and it could also have a negative impact on users who visit the site.
2. Content should include your target keywords. However you should not attempt to ‘stuff’ them in as this may lead to penalties. Just use your keywords e.g . ‘Seo manchester’ naturally in your copy.
SEO Manchester
Keeping content fresh
Content should be added to your site regularly. I.e. If you were targeting the search term ‘SEO Manchester’ you might add an SEO Manchester blog to your site and add articles and new relating to SEO and Manchester as well as other related topics such as Web design.
Sometimes it can be hard to think of what to write so here’s a few ideas.
You should try to add at least one new piece of content to your site a week.
SEO Manchester
Anderson Mann SEO Manchester are based in the Adelphi mill in Macclesfield, near Manchester and provide SEO, web design and other forms of internet marketing across Manchester. If you’re not happy with the performance of your current website or SEO campaign why not contact us for a chat.